about me
Stories that still have to work for a living.
I've spent 20+ years helping global brands earn attention by creating entertainment people actually want to engage with.
I've led campaigns for Jaguar, Toyota, BMW, Porsche, Samsung, Audible and many more, winning pitches worth over £100m and awards including Gold Effies and British Arrows.
Now I help brands and agencies create stories that travel across every channel.
Career experience
Creative Director at Krow Kinetic
Leading a team of creatives and designers developing social, CRM and experiential campaigns and communications for BMW, Porsche, Stellantiis brands and the 2025 launch of Farizon electric vans.
European Creative Director for Toyota at The & Partnership
For 3 years, I was responsible for 7 multichannel European launch campaigns for Toyota, and leading multiple teams across Europe.
Assoc ECD for BMW at the supra-disciplinary agency THE GAME
Developing a new brand platform and campaigns across social, experiential and PR.
Senior Creative Writer at DLKW
Helped win over £50M of new business including the award-winning UK launch campaign for eBay, Vauxhall Astra, Birmingham Midshires and COI business.
Creative Director for NatWest Business at The & Partnership
Leading a distributed team of creatives and designers between London and Scotland. Also won Audible global Social pitch and Salesforce B2B UK.
Retail Creative Director for Samsung at Cheil
Creating UK campaigns, POS and in-store ideas for all Samsung consumer products.
Global Creative Director for Jaguar and Land Rover at Spark44
For 7 years I developed global multichannel campaigns for Jaguar and Land Rover. I created work that made JLR famous, won EFFIE's, Arrows and more, and helped triple sales in 5 years. I developed award-winning multichannel campaigns that included a Super Bowl spot with Oscar-winning directors and actors, a YouTube documentary campaign with a Le Mans-winning racing driver, a David Beckham campaign for China, plus content campaigns with protege athletes and Team Sky cyclists. I was responsible for the concept and delivery of a dozen multimedia campaigns delivering brand fame across all platforms globally.
Off camera
I got into this because a single ad once made me feel something a hundred cleverer ones hadn't. Still chasing that feeling, twenty years on.
Outside the day job, I'm just as happy geeking out over an old film as I am pitching the next big idea. All the best campaigns usually start the same way a good story does.
A few of the awards along the way
None of it happens without a good brief, a braver client and a team who made the idea better than it started. These are just the ones that got noticed.
